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CAMPAIGN FOR REAL ALE
White Horse Branch
LocAle

LocAle

The new accreditation scheme to promote pubs that sell locally-brewed real ale, reducing the number of 'beer miles' and supporting your local breweries

What is CAMRA LocAle?

CAMRA LocAle is a new initiative that promotes pubs stocking locally brewed real ale. The scheme builds on a growing consumer demand for quality local produce and an increased awareness of 'green' issues.

The CAMRA LocAle scheme was created in 2007 by CAMRA's Nottingham branch which wanted to help support the tradition of brewing within Nottinghamshire, following the demise of local brewer Hardys and Handsons.

Everyone benefits from local pubs stocking locally-brewed real ale…

  • Public houses as stocking local real ales can increase pub visits
  • Consumers who enjoy greater beer choice and diversity
  • Local brewers who gain from increased sales
  • The local economy because more money is spent and retained locally
  • The environment due to fewer ‘beer miles' resulting in less road congestion and pollution
  • Tourism due to an increased sense of local identity and pride - let's celebrate what makes our locality different.

White Horse LocAle

We are very fortunate to have five (soon to be six) breweries in the White Horse area, another twelve within ten miles of our borders, and thirteen within a ten-to-twenty mile radius. Click on the balloons to find details.


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Next time you are in your local pub, insist on LocAle!




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Campaign for Real Ale
White Horse Branch
Last updated: September 11th 2010
Comments to: webmaster@whitehorsecamra.org.uk
URL: http://www.whitehorsecamra.org.uk/locale.htm